Archive for November, 2010
Here comes the final part of this three part article looking at some of the web metrics that are important in measuring the development and health of your community. This one focuses on those communities 1.5 years or older and those that have gone past the “mid-growth” stage as they have a few thousand users.
The title suggests Loyalty, Visitors and Activity are three key elements and they definitely are but if your community has got this far there is also something else I’d like to throw into the mix and that’s Recency. If your community is in a comfortable position in that there is a good level of activity, users are coming back and new visitors are finding their way to you then recency can help determine how engaged they are.
Following on from Part 1 of this three part article looking at The Numbers Game this one will look at what’s important for mid-growth communities or those that have been round for 6 months – 1.5 years. For early stage communities (0 – 6 months) the focus was on bringing visitors to your community and the activity of those visitors but this changes as your community develops.
If you’ve managed to build up some activity and a reasonable number of visitors the thing to start paying attention to is user loyalty; how many times have they visited. If you have a good number of visitors (people coming to the community) and activity (posts are being generated) but each person only visits twice and it’s a small core group that generate all the activity then the loyalty factor for the majority isn’t very high.
As the title suggests, this is Part 1 of what will be three articles focused around “The Numbers Game” and by that I mean all those lovely stats you should be tracking and why they are important. This article (Part 1) will be looking at new communities whether fan created or being built by a brand / on behalf of a brand.
Two tools I’m going to recommend first; Google Analytics and Chartbeat. Google Analytics will track the number of visitors, which countries they are visiting from, how many pageviews they have generated, duration of visit and heaps of other useful information. Chartbeat is similar but tracks in realtime how many people are visiting your community and what pages they are looking at.