Communities – Community Management Is A Game, So Play To Win
Perhaps not quite in a literal sense but there are elements of Community Management that can be likened to those found in a game. If you’ve played any games that involve completing tasks in order to progress why not think about increased engagement and contribution in the same way? “Your task is to increase the level of contribution from your audience, your reward will be better web stats to show your boss”. Ok, that’s put it in quite simplistic terms but hopefully you get the point.
Likewise, puzzles and challenges could be the equivalent of dealing with an awkward user in your community or having to work with Customer Support in order to solve a user’s issue.
Those bosses you face at the end of every level or area? Well that’s your realworld boss. Sometimes you need to take several attempts to overcome them and maybe even leave short periods of time before you try again. Last night was my 4th sitting in about a month at trying to beat a boss in a videogame I’m playing, on the 6th attempt I managed to do it and progress. Internally you might be in the same situation. If you are looking to make change, increase headcount in terms of moderation or change the way you communicate with the audience you may need to keep chipping away at your boss with justifications for doing those things until finally you’ll overcome them and they’ll give you the green light.
If Community Management really is one big game then shouldn’t we all be playing to win?