Communities – How Intelligent Is Your Community?
On Monday evening I attended an event (GSummitX / #gsummitx) in London centred around Gamification. While the discussions were interesting and we undertook some useful group tasks it wasn’t these things that struck me, it was the content of the initial presentation from Gabe Zichermann that did.
He referenced some of the factors regarded as being relevant when looking at adoption of game mechanics and how young people differ from the previous generation. One reference he made was to fluid intelligence, or the ability to quickly reason, problem solve and multi-task. He used an example of a 12 year old being thrown in to a commercial flight simulator and being tasked with landing a plane. The outcome; the 12 year old successfully landed the plane without any prior training or knowledge. This was put down to a high level of fluid intelligence and may have been improved by spending time playing videogames.
So what’s this got to do with Communities? Well, I refer back to the title of the post. If the youth of today are demonstrating a greater level of fluid intelligence rather than crystallised intelligence do we as Community Managers need to adapt the way we create content, the regularity of that content, how we drive and involve ourselves in discussions and how we develop a strategy for our communities? If one of the traits of a youth rich in fluid intelligence is their inability to focus on the mundane or ’slow’ things like real life do we need to ensure our communities are rife with activity or things to do to keep them occupied and engaged? I appreciate this isn’t always easy but as we see another generational shift and with it the assessments of what is “normal” we need to be aware of those changes in order to stay at least with the game if we can’t stay ahead of it.
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