Philip Wride – Social Media Marketer and Community Manager

You may have noticed the barren wilderness that has become my blog over the past few months as the posts have become a lot less frequent and for that I must apologise. While I’m hoping it will continue to be a useful resource for people that stumble across it in search of community management wisdom (I use that term loosely) my situation has changed and that has meant two things.

The first is that I’ve now got less time to blog and the second is that my focus has changed, which indirectly leads to the first thing. Confused yet? My role at Zmags has moved away from being all about community management, engaging with customers and building those relationships around an online space. Now I’m smack bang in the middle of the sales process acting as a technical consultant, a project lead, a strategist and a host of other things with even a bit of creative license thrown in for good measure. On the plus side, I’ve managed to bag myself the title of Director, Client Services EMEA, which means I’m now involved in the end-to-end process and not just what happens when a client has signed up.

With this being the case you may start to see a shift in what gets written about here as I have a different type of conversation with clients and build different types of relationships ala;

“client: wouldn’t it be cool to have a QR code in here”, “me: not if you are building the experience to be viewed on mobile because you’d be using the device you’d need to read the QR code with”, “client: oh yeah good point”

Needless to say, I haven’t disappeared off the face of the earth and I have started to scribble down some thoughts for a short eBook on Gamification (a pet subject for me) but the number of posts from the early months at EA probably won’t ever return. I understand if that means you choose to hit that unsubscribe button but for those that opt to stay along for the ride, I’ll still aim to give you some food for thought, even if it is less frequently.

Thanks for your continued support and interest.