Philip Wride – Social Media Marketer and Community Manager

With more and more people and businesses adopting Social Media as a tool to promote themselves I thought I’d start a collection of articles looking at “Social Media Fails”, or at least what I consider to be a Fail. For this first one I’m going to look at one of the things that annoys me and that’s repeating scheduled tweets on Twitter.

Now scheduled tweets can be a great thing if you want to coincide a tweet with some great new content going live or to promote a specific event / activity but when there is no other activity on your stream it definitely falls into the Fail category. Having the same repeated tweets with nothing else happening is a sure fire way to turn your followers off and make them click that dreaded “unfollow” button.

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